![]() Word of Mouth drives 1 3% of consumers sales, equivalent to $6 trillion. (source: Social average online conversion rate is about 1% (source: multiple) The sales conversion rate when Advocates recommend products or services to friends is 35%. Trusted friends and family have 5X more influence on purchase decisions than paid online influencers and 8X more influence than celebrity endorsers (source: SurveyMonkey)īetween 20% to 50% of all purchases are driven by Advocates' recommendations (source: McKinsey)Īccording to the Chatter Matters: 2018 Word of Mouth Report, 83% of Americans said that they were more likely to purchase a product or service if it was recommended by a friend or family member.Īccording to McKinsey, a high-impact recommendation conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation.Īdvocates' recommendations are the #1 driver of consumer purchase decisions at every stage in the purchase cycle across 10 product categories studied, from banking to vacation travel and retail categories like apparel and personal products (source: Keller Fay)Ħ4% of marketers believe Word of Mouth marketing is more effective than traditional marketing (source: American Marketing Association) 2018)Ī 1-star increase in a product’s average rating led to a 26% jump in sales on Amazon (source: Pattern) US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member (65%) than as a result of seeing an online influencer own or endorse the product/service (12%) (source: SurveyMonkey, Oct. Word-of-mouth marketing impressions result in five times more sales than paid media impressions. (source: Forbes)Īdvocates have 5X more influence over consumers’ purchase decisions than paid influencers. BRAND ADVOCATES’ RECOMMENDATIONS DRIVE SALES ![]() For example, when an Advocate posts a positive review on Amazon, his/her review may be viewed by hundreds to thousands of prospects depending on the product’s popularity. In addition, Advocates also reach large audiences on eCommerce sites. ![]() (1,000 x 1,000 = 1,000,000.) (source: Zuberance estimate based on Advocate social data above.) (source: WorkMacro.) The average LinkedIn user has 400 connections (source: DMR.)Īn army of 1,000 Advocates can reach one million people with trusted recommendations. (source: BrandWatch.) The average number of followers for a personal Instagram account is 150. (source: KickFactory.) The average Facebook member has 338 friends. The average Twitter user has 707 followers. On average, a Brand Advocate may have a total of more than 1,000 friends and followers on his/her social accounts. (source: Survey Monkey) BRAND ADVOCATES HAVE SURPRISINGLY LARGE REACHġ,000 Advocates can generate up to 500,000 conversations about a brand (source: Lithium)īrand Advocates have surprisingly large reach on social media. US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member (65%) than as a result of seeing an online influencer own or endorse the product/service (12%). Of people who trust UGC most, 76% view user-generated content (UGC) as more honest than advertising (source: Olapic) (source: Razorfish)Ĭonsumers trust user-generated content or UGC 50% more than they trust other media (source: Crowdtap) ![]() (source: Forrester)Īdvocates' recommendations are the most trusted and influential source in all four countries studied (China 79% US 76% UK 75% Brazil 74%. Online adults are 5X more likely to trust a brand or product recommendation from friends or family than from an online ad, and they are twice as likely to trust them over information found on a firm’s website. 83% Consumers are more likely to buy a product if a friend recommended it (source: Convince & CONvert) BRAND ADVOCATES are HIGHLY TRUSTEDĩ2% of consumers trust recommendations from friends over all forms of advertising. (source: Nielsen)Īdvocates' recommendations are the #1 most trusted and influential source across all age groups: millennials, Gen X, baby boomers, and mature adults (source: Deloitte)
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